AGENDA

MARCH 9-10, 2020 / OMNI SAN DIEGO

TO HELP NAVIGATE YOUR WAY THROUGH THE AGENDA, CLICK THE DATE BELOW TO NAVIGATE DIRECTLY TO A SPECIFIC DAY.

MONDAY, MARCH 9

8:30 AM REGISTRATION OPENS


Location: Grand Ballroom Foyer




8:30 AM - 9:30 AM NETWORKING BREAKFAST


Location: Grand Ballroom Foyer




9:30 AM - 9:45 AM WELCOMING REMARKS


Location: Grand Ballroom ABC




9:45 AM - 10:30 AM SESSION ONE: FIRESIDE CHAT


Location: Grand Ballroom ABC Will Stacy, Executive Vice President, Chief Marketing and Digital Officer at GM Financial will sit down for a “fireside chat” to discuss sales and marketing strategy in a changing, digital-first retail experience. Moderator:
Nicole Casperson, Deputy Editor, Auto Finance News




10:45 AM - 11:30 AM SESSION TWO: PANEL - MARKETING YOUR DIRECT LENDING PLATFORM AS AN EXTENSION OF YOUR BRAND


Location: Grand Ballroom ABC

  • Integrating direct lending ad campaigns to build trust and enhance brand recognition
  • Creating a seamless cross-sell process
  • Leveraging lending platforms to empower users
Panelist: Charles Fields-Martinez, Vice President of Direct Auto Lending, Axos Bank David Goff, Vice President, Marketing, Westlake Financial Moderator: Bianca Chan, News Editor, Auto Finance News




10:30 AM - 10:45 AM MID-MORNING BREAK


Location: Grand Ballroom Foyer Sponsored By:




11:30 AM - 12:15 PM SESSION THREE: PRESENTATION - MARKETING TO NEW DEMOGRAPHICS


Location: Grand Ballroom ABC

  • Identifying target demographics
  • Choosing appropriate communication channels
  • Creating a product set that serves your customer base
Presenter: Daniel Chu, Chief Executive Officer, Tricolor Auto Group & Ganas Holdings Moderator:
Joey Pizzolato, Associate Editor, Auto Finance News




12:15 PM - 1:45 PM NETWORKING LUNCHEON


Location: Grand Ballroom South Foyer




2:45 PM - 3:15 PM AFTERNOON BREAK


Location: Grand Ballroom Foyer




3:15 PM - 4:00 PM SESSION FIVE: PANEL – COMING FULL CIRCLE: HOW TO IMPROVE THE CAR BUYING EXPERIENCE


Location: Grand Ballroom ABC

  • Strategies to streamline processes - from lead generation to dealer services
  • A blueprint of today’s dealer network - including challenges and opportunities
  • Managing — and strengthening — dealer relationships on the front and backend
Panelist: Rick Borg, Executive Vice President, Costco Auto Program Gary Fenelli, President & General Manager, Frank Motors Tim Sullivan, Senior Vice President, Dealer Services, U.S. Bank Moderator: Nicole Casperson, Deputy Editor, Auto Finance News




4:00 PM - 4:30 PM SESSION SIX: PRESENTATION - CRAFTING A MARKETING MESSAGE THAT RESONATES


Location: Grand Ballroom ABC

  • Critical elements for every ad campaign
  • How to differentiate your offerings – and your message
  • Alternative, outside-of-the-box marketing channels
Presenter: Douglas Aguiar, Chief Marketing Officer, Golden 1 Credit Union Moderator:
Bianca Chan, News Editor, Auto Finance News




4:30 PM - 6:00 PM ACCELERATE OPENING COCKTAIL RECEPTION


Location: Grand Ballroom South Foyer The Accelerate Opening Cocktail Reception is open to all Accelerate participants who are registered for any of the events taking place during Accelerate. Sponsored By:




1:45 PM - 2:45 PM SESSION FOUR: ROUNDTABLE DISCUSSIONS - IDEAS FOR SUCCESSFUL SALES & MARKETING OPERATIONS


Location: Grand Ballroom DE In this session, lender roundtable leaders will facilitate discussion on Fundamentals of Marketing Planning and Strategies for Better Sales Management. Roundtable Discussion Topic: Fundamentals of Marketing Planning Leaders: Brian Allan, Senior Vice President of Strategic Partnerships, HyreCar Jennifer Heyman, Vice President Social Media Team, Wells Fargo Roundtable Discussion Topic: Strategies for Better Sales Management Leaders: Rick Borg, Executive Vice President, Costco Auto Program Charles Fields-Martinez, Vice President Direct Auto Lending, Axos Bank Moderator: Nicole Casperson, Deputy Editor, Auto Finance News





TUESDAY, MARCH 10

8:00 AM REGISTRATION OPENS


Location: Grand Ballroom Foyer




8:00 AM - 9:00 AM NETWORKING BREAKFAST


Location: Grand Ballroom Foyer




9:00 AM WELCOMING REMARKS


Location: Grand Ballroom ABC




9:15 AM - 9:45 AM SESSION SEVEN: PANEL - STANDING OUT FROM THE COMPETITION: PRESENTING YOUR VALUE PROPOSITION TO ATTRACT CUSTOMERS


Location: Grand Ballroom ABC

  • Differentiating your product from competitors’ similar brands
  • Creating compelling stories to drive consumer preference
  • Tackling the changing communication dynamic
Panelist: Reggie Branch, Senior Vice President & Group Manager, BBVA Moderator:
Bianca Chan , News Editor, Auto Finance News




9:45 AM - 10:30 AM SESSION EIGHT: PRESENTATION - MAKING SUBSCRIPTIONS PRODUCTS WORK


Location: Grand Ballroom ABC

  • Why dealers need to take advantage of the new 'On-Demand,' 'Flexible' & 'Shared' Transportation as a Service opportunities.
  • How every dealer department profits from the MaaS & TaaS industry.
  • What's different with 'mobility' opportunities today from just a few years ago?
Presenter: Brian Allan, Senior Vice President of Strategic Partnerships, HyreCar Moderator: Joey Pizzolato, Associate Editor, Auto Finance News




10:30 AM - 10:45 AM MID-MORNING BREAK


Location: Grand Ballroom Foyer




10:45 AM - 11:15 AM SESSION NINE: PRESENTATON - THE ROLE OF SOCIAL MEDIA WITHIN MARKETING


Location: Grand Ballroom ABC

  • Managing consumer expectations on social engagement
  • Maintaining and strengthening brand reputation
  • Choosing a platform to promote your corporate culture
Presenter: Jennifer Heyman, Vice President, Social Media Team, Wells Fargo Moderator:
Joey Pizzolato, Associate Editor, Auto Finance News




11:15 AM AUTO FINANCE SALES & MARKETING SUMMIT CONCLUDES


CLICK HERE TO VIEW THE AUTO FINANCE INNOVATION SUMMIT AGENDA, THE SECOND EVENT OF ACCELERATE'S TWO-PART EVENT SERIES.





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AUTO FINANCE SALES & MARKETING SUMMIT IS PART OF

MARCH 9-10

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MARCH 10-11

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