MARCH 9-10, 2020 / OMNI SAN DIEGO
Executive Vice President
Costco Auto Program
Mr. Borg joined Costco Auto Program as a sales consultant in 1996 after several years in the automotive retail arena, and held many positions before being named head of program operations. He was instrumental in developing the member support infrastructure to create a best-in-class Costco member experience. Most recently, he was involved in the expansion of the company’s Parts and Service, and Select Pre-Owned vehicle offerings. Borg hopes to continue the momentum of exponential growth, seen in the last couple years, through increased Member-Only Incentives, promotions and other offerings.